The “next” normal + recruiting for your program

Feb 4, 2021

Travel Notes

prepare for a student trip

You’re probably tired of hearing the term “new normal” when it comes to adapting to this unprecedented season – you may be sick of the word “unprecedented” too! Here at BRT, we’re ready for the next normal. You know, the next chapter, the one that we’re all hoping lies right around the corner.

Your students are ready too. Ready to get back to their everyday school lives, schedules and friends. Ready for anything that feels normal. Like having a student trip on the calendar, just like they did before their worlds were flipped upside down. Here’s how having a student trip on the horizon impacts both your students and your program:

Travel makes that “next normal” a reality

The last year forced all of us into survival mode, but now it’s time to thrive again. We’re all hopeful that the next school year, while bound to be different, will usher in that next normal: students back in the classroom with performance programs back up and running. Planning a trip for the 2022 travel season gives students and parents something to look forward to and a renewed sense of “normal.” A trip on the calendar also helps to redeem a stolen school year, when so many students experienced one cancelled activity after the next. While we can’t replace that missed travel experience, planning a new one is the next best thing. And we’re ready to get planning!

Travel is a natural recruiter

With performance programs on hold over the last year, we know many of you saw students leave your programs and your numbers take a dip. Travel is a great way to build student interest again, especially because excited students are your best promoters. Announce your upcoming trip to your current students and watch them naturally get the word out about both the trip and your program. Many of our clients have found that they see an uptick in enrollment in years when a trip is offered – we only expect that trend to grow. Annual travel also adds a legacy element to your program and helps build an awesome culture – so if you’ve never traveled before and are looking for a way to grow, this might be a great time to start travel dreaming.

Travel keeps students engaged in your program

You found creative ways to keep your students involved in your program this past year, even when they couldn’t perform together. A performance travel experience on the calendar is another way to keep students engaged, involved and expectant for a great school year. When students and their parents understand that that your program is planning for the next normal, they’ll be more likely to stick with you, even if plans have to change.

We’ve got big plans for the year ahead and we’re ready for everything the next normal will bring. If we can help you plan a trip or simply start dreaming of the possibilities, we’d be happy to. You can reach us here, here or here. We can’t wait to connect with you!

Newsletter: Get helpful tips and performance group travel news:

Group Travel
Performance group travel has been the heart of our business since 1981.
Group Travel
Learn about the eye-opening experiences that international travel offers.
Group Travel
Student group travel brings learning to life.
Group Travel
Discover some of our most popular student-friendly destinations.

Parades & Events:

The art of performance travel perfected.

Parents & Students:

Build friendships. Explore new places. Make memories.

About Us
We craft travel experiences that allow you to share the world with your students.
Our Company
Learn more about our history, our values and our commitment to serving your needs.
Our Team
Good people and great relationships are the keys to perfect travel experiences.
Our tools make traveling with a group easier, safer and more efficient.
Learn about our commitment to providing a safe and memorable experience for our travelers.
Planning Guides
Topical, comprehensive, and helpful. Our planning guides are created to give you a deep dive into specific aspects of student travel.
BRT Videos
Our videos feature profiles of destinations and events, interviews with students and directors, and the inside scoop on our process.
Sharing what we've learned for over 35 years. Our blog highlights travel planning resources, destination profiles, travel trends and more.
Mr. Rogers Neighborhood
Celebrating weddings, new babies, new jobs and important achievements. Find it all here.

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